Exclusive to Northern Ireland, DohRayMi offer local businesses, shopkeepers and tradesmen (and women) the opportunity to gain more new, local customers by listing special offers, as well as discount coupons and vouchers, on the DohRayMi.com web site.
The vouchers are searchable by keyword and/or area, and you can link them, or even deep link them, to your web site. If you have a discount code for use online, the software even copies that code to the visitor's clip board before directing them to your site.
For most people though, because they will live within visiting distance of your shop or business, they will just use the easy "print coupon" button built into each voucher to print it out and present it to you. You can add a picture to your voucher, a web link, an email address, whatever you need to make it a success.
There is also a facility to list events which you are having, be it a group playing in your pub, a one-of sale or an exhibition you are having. Events that are promoted on the site can be linked to a discount voucher for that event, encouraging even more participation.
Of course all this is great, but unless anyone actually sees these discount coupons in the first place, what's the point?
This is where social media comes in, each voucher and event is just a click away from all the social media sites, via an inbuilt button. That means that it only takes one or two people to like what they see and your offering could go viral in a matter of hours. Sign-up is not required by visitors to use the site or print off vouchers, removing any barriers to uptake.
Of course DohRayMi also have their own social media following, which they promote your offer to. They also send out a weekly email to subscribers with that week's new offers in it.
There is also a fuel price finder on the site, again covering Northern Ireland, where users can upload the cost of petrol, diesel and LPG in their local filling station, and compare prices to see who really is the cheapest.
The cost to your business for all this? Just £99 a year. This includes initial set up, the ability to change your coupon at any time, night or day (at no cost) and the ability to submit your events.
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