Menu
07/08/2013
Pflexx Sports Targets New Business Across GB, Europe And The US
Warrenpoint-based Pflexx Sports is targeting new business across Great Britain, Europe and the US, with support from Invest Northern Ireland.
The company's £90,000 investment will see Pflexx Sports undertake online advertising and key customer visits over the next two years in a bid to build brand awareness. It also plans to recruit a new marketing manager and a technical support worker to help generate new export sales.
Invest NI has offered Pflexx Sports £32,000 of support towards its market development activities. The agency also assisted Pflexx with the research and development of its Knee Pflexx product, part funded by the European Regional Development Fund.
Pflexx Sports has already signed up a number of distributors across Spain, Switzerland, Germany, Poland and Slovenia following the launch of its innovative sports performance product last year. The Knee Pflexx product uses patented bio-mechanical muscle activation technology and is targeted at sporting professionals.
Mark Bleakney, Invest NI's Southern Regional Manager said: "Pflexx Sports has received considerable acclaim among its target audience since launching its Knee Pflexx product to market last year. Its investment signals the latest stage of this company’s development.
"Pflexx Sports has identified a niche in the global sports and active leisure markets for a collection of personal exercise products which focus on rehabilitation, reconditioning and strengthening of muscles. Enhancing its sales and marketing capabilities will help propel this export driven business into the global sports arena."
(CD/JP)
The company's £90,000 investment will see Pflexx Sports undertake online advertising and key customer visits over the next two years in a bid to build brand awareness. It also plans to recruit a new marketing manager and a technical support worker to help generate new export sales.
Invest NI has offered Pflexx Sports £32,000 of support towards its market development activities. The agency also assisted Pflexx with the research and development of its Knee Pflexx product, part funded by the European Regional Development Fund.
Pflexx Sports has already signed up a number of distributors across Spain, Switzerland, Germany, Poland and Slovenia following the launch of its innovative sports performance product last year. The Knee Pflexx product uses patented bio-mechanical muscle activation technology and is targeted at sporting professionals.
Mark Bleakney, Invest NI's Southern Regional Manager said: "Pflexx Sports has received considerable acclaim among its target audience since launching its Knee Pflexx product to market last year. Its investment signals the latest stage of this company’s development.
"Pflexx Sports has identified a niche in the global sports and active leisure markets for a collection of personal exercise products which focus on rehabilitation, reconditioning and strengthening of muscles. Enhancing its sales and marketing capabilities will help propel this export driven business into the global sports arena."
(CD/JP)
Related Northern Ireland Business News Stories
Click here for the latest headlines.
13 October 2015
BBC Sports Personality Of The Year To Take Place In Belfast
Tickets for this year's BBC Sports Personality of the Year, live in Belfast, will go on sale on Thursday 15 October at 9am. Taking place in Northern Ireland for the first time, this year's event is live from The SSE Arena, Belfast on Sunday 20 December.
BBC Sports Personality Of The Year To Take Place In Belfast
Tickets for this year's BBC Sports Personality of the Year, live in Belfast, will go on sale on Thursday 15 October at 9am. Taking place in Northern Ireland for the first time, this year's event is live from The SSE Arena, Belfast on Sunday 20 December.
08 March 2024
Remarkable Marketing Awards Deadline Extended
Organisers behind Northern Ireland's inaugural marketing awards have extended the deadline for nominations. The Remarkable Marketing Awards have been so well received according to organisers they have been inundated with requests to extend the deadline. Nominations are now open until midnight 14th March.
Remarkable Marketing Awards Deadline Extended
Organisers behind Northern Ireland's inaugural marketing awards have extended the deadline for nominations. The Remarkable Marketing Awards have been so well received according to organisers they have been inundated with requests to extend the deadline. Nominations are now open until midnight 14th March.
19 September 2012
Pflexxsports Launch Sports Performance Product
Pflexxsports in Warrenpoint has recently launched its innovative sports performance product to market following a £100,000 investment in research and development supported by Invest Northern Ireland. The company was set up last year to design and manufacture physiotherapy exercise and sports performance products.
Pflexxsports Launch Sports Performance Product
Pflexxsports in Warrenpoint has recently launched its innovative sports performance product to market following a £100,000 investment in research and development supported by Invest Northern Ireland. The company was set up last year to design and manufacture physiotherapy exercise and sports performance products.
16 August 2012
FSS NI Scoops Two Major Export Contracts
Ballymena company Food Service Support Solutions Ltd (FSS NI) has recently won two major export contracts following marketing support from Invest Northern Ireland. The company's core business is the provision of portable kitchens and heavy duty catering equipment to the foodservice market on a short and medium term hire basis.
FSS NI Scoops Two Major Export Contracts
Ballymena company Food Service Support Solutions Ltd (FSS NI) has recently won two major export contracts following marketing support from Invest Northern Ireland. The company's core business is the provision of portable kitchens and heavy duty catering equipment to the foodservice market on a short and medium term hire basis.
-
Northern Ireland WeatherToday:A few fog patches at first, soon clearing to leave a dry day with some patchy cloud and good sunny spells. Light and variable winds. Feeling mild in sunny spells. Maximum temperature 14 °C.Tonight:Dry and quite chilly overnight under prolonged clear spells and light winds. This will allow a few fog patches to develop in places. Minimum temperature 2 °C.
