09/12/2009

UTV Media Helps Launch 'Wales Live'

One of the UK's leading regional television news provider has teamed up with Welsh news publisher NWN Media to apply for the Government's recently announced Independently Funded News Consortium (IFNC) pilot project in Wales.

Three IFNCs are being created by the Government in Wales, Scotland and the Tyne Tees and Border area to develop sustainable multi-platform regional news.

As well as broadcasting on the regional news slots on Channel 3 (ITV and STV), the consortia will be expected to provide increased local news using multi-media technology.

UTV are to partner with NWN Media which promises to create a dynamic cross-platform news force for Wales, delivering content for television, radio, newspaper and online services branded as Wales Live.

Michael Wilson, Managing Director of UTV Television in Belfast commented: "We believe the Wales Live partnership which we are forming with NWN Media will deliver highly successful cross-platform content to the whole of Wales."

David Faulkner, Managing Director of NWN Media said: "NWN Media and our partners UTV already have an unrivalled standard of journalism and of high quality production and offer comprehensive coverage.
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"Our daily and weekly print titles already have a reputation for excellent grass roots content and a genuine local relevance in the towns and villages they serve. We believe in a modern multi-platform journalism that can keep those communities informed but also one that reflects the character and tradition of those communities.

"This partnership will reflect this ethos while at the same time offering content of unrivalled depth and range across all media."

UTV's Michael Wilson added: "All regional news is not the same in terms of quality. This year UTV celebrated 50 years of commitment to serving our region with high quality news and programming and it is our unrivalled standard of journalism, high quality production and comprehensive coverage we would hope to replicate in Wales with our partners NWM Media if our bid is successful.

"UTV Live our equivalent of ITV Wales Tonight, is the most watched regional news in the whole of the UK with a 35.6% share, more than double that of ITV Wales News which currently delivers a share of 17%."

For more information or to share your thoughts visit: www.waleslive.tv

(BMcN/BMcC)

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