25/01/2010

2010 Toyota Auris Unveiled

Toyota has launched its new Auris 2010, with a sharper appearance inside and out, higher quality materials throughout the cabin and a suspension system tweaked for extra ride comfort and stability.

As well as packing much more visual appeal, the range of three and five-door hatchbacks continues to deliver a class leading combination of performance, fuel economy and low CO2 emissions from its line-up of Toyota Optimal Drive powertrains.

Rather than simple styling tweaks, Toyota has gone back to the sheet metal to give its new Auris 2010 more road presence and driver appeal.

The front end has been comprehensively reworked with a new deep bumper with integrated fog lamps (TR and SR models), new swept-back headlamps, a revised bonnet profile with stronger crease lines and a grille that adopts the Toyota family identity established by the latest generation Avensis and Verso.

New 16-inch and 17-inch alloy wheels have been designed for the TR and SR models and all versions feature turn indicator lights integrated into the door mirrors.

At the rear there is a smart flash of chrome across the top of the number plate, revised lamp clusters and a new rear bumper with extended corner sections that create a "catamaran" look.

Owners can choose from seven exterior colours, including three new metallic shades.

A soft-touch material has been introduced across the top of the instrument binnacle and around the glovebox, and the centre console has been revised with changes to the instrument design for smarter appearance and improved clarity.

Auris’s distinctive bridged centre console has a new silver finish that matches the doorhandles and the shape of the handbrake has been changed for easier operation and improved tactile quality.

White illumination has been introduced for the Optitron instrument dials, with sportier amber lighting for the analogue instruments featured in the new Auris SR. To complete the fresh look, new cloth upholstery designs have been introduced.

Toyota’s engineers have taken UK customer feedback into account in fine-tuning Auris’s suspension to better suit European roads and driver preferences (T2, TR models).

The revisions have undergone extensive local testing and the result is stable high-speed driving performance with secure handling and greater ride comfort.

The speed-sensitive Electric Power Steering (EPS) has also been revised and refined to deliver better feedback and improved vehicle agility.

(PR/GK)

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