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12/02/2002
Marketing 'Canons of Knowledge' available online
The Chartered Institute of Marketing (CIM) has announced an initiative called ‘The Knowledge Centre’ which contain ‘Canons of Knowledge’ to help improve the practice of marketing.
The canons showcase current marketing knowledge as compiled by top marketing professionals and academics.
CIM’s goal is to create an encyclopaedia of knowledge, tools and information which practitioners will find practical and useful. Leading industry names, including recognised academics, practitioners and writers in the field of marketing are developing canon projects. These teams research best practice and current thinking to produce Canons of Knowledge.
Michael Maguire, NI Regional Director of the Chartered Institute of Marketing, said: “This new CIM initiative brings together the very best case studies and theoretical frameworks in these Marketing Canons of Knowledge.
“Online Forums enable marketing professionals to share their views and to contribute to each Canon of Knowledge. This facility will be an essential marketing information tool for all those who carry out a marketing role within their organisation.”
A rolling plan of development and new Canons of Knowledge will be launched every month to keep up to date with the latest industry thinking. Canons of Knowledge now exist in the following areas; Innovation, Data Protection, Small Business Solutions, Marketing Effectiveness, Promoting Marketing, Service Marketing and Media Neutral Planning.
The Knowledge Centre encyclopaedia of marketing can be accessed online at www.cim.co.uk
(MB)
The canons showcase current marketing knowledge as compiled by top marketing professionals and academics.
CIM’s goal is to create an encyclopaedia of knowledge, tools and information which practitioners will find practical and useful. Leading industry names, including recognised academics, practitioners and writers in the field of marketing are developing canon projects. These teams research best practice and current thinking to produce Canons of Knowledge.
Michael Maguire, NI Regional Director of the Chartered Institute of Marketing, said: “This new CIM initiative brings together the very best case studies and theoretical frameworks in these Marketing Canons of Knowledge.
“Online Forums enable marketing professionals to share their views and to contribute to each Canon of Knowledge. This facility will be an essential marketing information tool for all those who carry out a marketing role within their organisation.”
A rolling plan of development and new Canons of Knowledge will be launched every month to keep up to date with the latest industry thinking. Canons of Knowledge now exist in the following areas; Innovation, Data Protection, Small Business Solutions, Marketing Effectiveness, Promoting Marketing, Service Marketing and Media Neutral Planning.
The Knowledge Centre encyclopaedia of marketing can be accessed online at www.cim.co.uk
(MB)
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