Honda (UK) has launched the Honda Accident Repair Programme (HARP), which manages the repair of customer cars after an accident.

The new programme offers benefits such as a guaranteed replacement car regardless of accident type and significantly raises the industry benchmark for customer service in this area.

HARP benefits for customers include a guaranteed Honda replacement car provided regardless of accident type – unique to Honda; one call to Honda Happiness Accident Assistance and all arrangements are taken care of, ensuring customer care is HARP’s ultimate priority before, during and post repair; nationwide network of committed approved repairers; and ervice levels significantly above the industry benchmark.

Sally Smith, Head of Aftersales & Parts Operations, Honda (UK), said: "Having appointed first-class industry partners to operate HARP along with Honda, the process is much simpler and better aligned with the rest of Honda’s products and services and reflects its customer-focused approach."

Honda (UK) is now writing to customers to inform them of the new programme benefits and crucially, what to do if they are involved in an accident. Honda hopes HARP will increase customer retention, provide more repair jobs to the network and improve overall customer service.

(PR)