25/01/2002

Sony report highest earnings in company’s history

Sony have reported the highest earnings increase in the company’s history, with sales activity over the Christmas period exceeding analysts’ predictions.

The Japanese firm posted operating profits of £824 million for the fourth quarter, representing a 10 per cent increase on the previous quarter and well above the company’s own target amount.

Sony had estimated that the after-effects of September 11 would see consumers spending more money on home entertainment equipment, and during the last three months of 2001, the company were rewarded with double-digit growth in the DVD, video and audio market.

In addition, sales of PlayStation 2 consoles over the Christmas period amounted to 5 million, twice as high as Sony had initially estimated.

However, the firm experienced decreased demand for its semiconductors and telecoms ranges.

The company’s entertainments divisions also performed badly during the period, with sales in Sony’s music business flatlining, and only revenues from previous releases keeping its film division buoyant. (CL)

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