31/03/2010
Fiat Ad 'Stars' At Show
Visitors to this year’s CV Operators Show will be treated to the full ‘Fleet’ experience as Fiat Professional brings the fictitious company from its new TV ad campaign to the display halls.
Lightfoot Logistics, the sitcom fleet management firm introduced in Fiat Professional’s TV and internet campaign ‘The Fleet’, features heavily at this year’s NEC, Birmingham show, on 13-15 April. The ad campaign opened with a slot during ITV News at Ten, followed by a comprehensive display on the internet.
All six vans to be shown on Fiat Professional’s stand (no 5730) will be finished in white and feature the blue Lightfoot Logistics logo. Centrepiece vehicles will be two new Doblo Cargos, which were launched in the UK earlier this month.
"We will also have displays showing images from ‘The Fleet’ filming and advertising campaign, along with a TV monitor showing some of the episodes from the series and a DVD about new Doblo Cargo," said Gerry Clarke, director, Fiat Professional.
"Other than a preview screening earlier this month and the ITV news spot, this is the only currently planned public viewing of some of ‘The Fleet’ episodes."
(PR)
Lightfoot Logistics, the sitcom fleet management firm introduced in Fiat Professional’s TV and internet campaign ‘The Fleet’, features heavily at this year’s NEC, Birmingham show, on 13-15 April. The ad campaign opened with a slot during ITV News at Ten, followed by a comprehensive display on the internet.
All six vans to be shown on Fiat Professional’s stand (no 5730) will be finished in white and feature the blue Lightfoot Logistics logo. Centrepiece vehicles will be two new Doblo Cargos, which were launched in the UK earlier this month.
"We will also have displays showing images from ‘The Fleet’ filming and advertising campaign, along with a TV monitor showing some of the episodes from the series and a DVD about new Doblo Cargo," said Gerry Clarke, director, Fiat Professional.
"Other than a preview screening earlier this month and the ITV news spot, this is the only currently planned public viewing of some of ‘The Fleet’ episodes."
(PR)
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Zero-emission Fiat 500EV
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Strong NI Mazda Sales
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17 February 2010
New Fiat Service Plan
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A range of service plans for low mileage Fiat users has been launched by Fiat Group Automobiles UK. Called Feel3, the plans are designed for owners who cover less than 10,000 miles a year, and allow customers to drive with complete peace of mind, knowing their car has been regularly serviced by trained Fiat technicians.
15 March 2010
Fiat 500 Pink Goes 'Topless'
When Fiat launched the striking new 500 Pink in January, the convertible 500C Pink wasn't too far behind. Even more limited than the hatchback version – just 300 examples will be available in the UK compared with 500 of the hatchbacks – the 500C Pink adds a stylish new twist to the chic supermini.
Fiat 500 Pink Goes 'Topless'
When Fiat launched the striking new 500 Pink in January, the convertible 500C Pink wasn't too far behind. Even more limited than the hatchback version – just 300 examples will be available in the UK compared with 500 of the hatchbacks – the 500C Pink adds a stylish new twist to the chic supermini.
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Northern Ireland WeatherToday:A sunny but frosty start for many. However cloud increases by midday with a few showers reaching the north coast, these mostly light but spreading inland this afternoon. Chilly. Maximum temperature 8 °C.Tonight:A rather cloudy evening with scattered showers. Becoming drier through the night with some good clear spells developing and a patchy frost away from coasts. Minimum temperature 0 °C.