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10/01/2002
British Airways to cut 15 European routes
Around 15 of British Airways short-haul European routes are to be to slashed in an attempt to avert major losses.
The move is part of a restructuring plan which will see the company focusing on the lucrative transatlantic business travel market.
The company have already launched a £5 million advertising campaign designed to lure business travellers back on board its aircraft, as numbers have fallen by a third since the September 11 attacks.
BA are also set to launch fresh frequent flyer programmes as part of its new business-oriented marketing drive.
Since the September 11 attacks on the United States, BA has come under stiff competition from a new generation of no-frills carriers such as Ryanair and Easyjet.
The company recently suspended its Heathrow-Belfast route indefinitely and also axed 7,000 jobs, around nine per cent of its workforce. (MB)
The move is part of a restructuring plan which will see the company focusing on the lucrative transatlantic business travel market.
The company have already launched a £5 million advertising campaign designed to lure business travellers back on board its aircraft, as numbers have fallen by a third since the September 11 attacks.
BA are also set to launch fresh frequent flyer programmes as part of its new business-oriented marketing drive.
Since the September 11 attacks on the United States, BA has come under stiff competition from a new generation of no-frills carriers such as Ryanair and Easyjet.
The company recently suspended its Heathrow-Belfast route indefinitely and also axed 7,000 jobs, around nine per cent of its workforce. (MB)
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Northern Ireland WeatherToday:A mostly cloudy day with outbreaks of rain, most persistent and occasionally heavy across southern and western counties this afternoon. Risk of low cloud and fog patches affecting the Down coast. Light winds. Maximum temperature 15 °C.Tonight:Continuing cloudy through the evening with further outbreaks of rain, the rain turning lighter and patchier from the south overnight. Winds remain light. Minimum temperature 8 °C.
