27/11/2001

Survey suggests it pays to wear make-up

A new survey has revealed that the majority of UK company directors believe that women who wear make-up look more professional than those who do not.

According to the fifth annual Aziz Management Communications Index from a leading communications consultancy, The Aziz Corporation, 54 per cent of directors believe women who use make-up are likely to perform better at their work, with 17 per cent reporting that a woman who does not wear cosmetics “can’t be bothered to make an effort”.

The survey also shows that reaching for the mascara wand works more magic with director from the North of England compared to other regions, with 16 per cent claiming that they would be more likely to employ a women who wears make-up than one who doesn’t.

In addition, it seems the larger the company, the greater the prejudice against women with make-up free faces. In companies with an annual turnover exceeding £30 million, 64 per cent of directors wanted to see women wearing more make-up.

Khalid Aziz, Chairmain of the Aziz Corporation, commented: “Successful business communication works on both a spoken and unspoken level. Our survey results might not be politically correct, but they do demonstrate the importance of appearance. Whilst wearing make-up may not means you are better at your job than someone who does not, looking well-groomed always conveys professionalism. Paying attention to the details of appearance portrays a confident business image.” (CL)

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