08/11/2001
Ministers join to boost cross-border tourism
Senior ministers from both sides of the border came together to launch a joint tourism initiative for the island of Ireland.
Tourism Ireland Limited is the realisation of close North-South co-operation in the tourist industry envisaged in the 1998 Good Friday Agreement and which is responsible for the island’s marketing programme overseas from 2002 onwards.
The North’s Enterprise Trade and Investment Minister Sir Reg Empey and the Minister for Tourism, Sport and Recreation, Dr Jim McDaid, were involved in the two formal ceremonies held on Wednesday that launched the project.
After an event staged close to Dublin airport on Wednesday November 7, the two ministers then headed to Belfast for a similar function.
The Tourism Ireland 2002 programme will see the first fully integrated cross-border approach designed to market the island's attraction as a holiday destination for overseas visitors.
The task of the joint venture has been made more imperative in the wake of the September 11th terrorist attacks on New York and Washington and the global economic downturn.
Tourism Ireland's chief executive, Mr Paul O'Toole, said: “We are a new company in a new environment. We have the best expertise and experience available on the island from a team who are totally committed and focussed on the job. Many things have changed, but our proposition has not – Ireland is a safe and welcoming destination and offers an unrivalled tourism experience.”
The promotional plan is being backed by £4 million from the governments and will witness a combined effort by Bord Fáilte and the Northern Ireland Tourist Board. These two bodies will continue to exist and will continue to play a huge role in tourism. A major marketing drive will also operate including the use of a new website, TV, print and tactical advertising. (AMcE)
Tourism Ireland Limited is the realisation of close North-South co-operation in the tourist industry envisaged in the 1998 Good Friday Agreement and which is responsible for the island’s marketing programme overseas from 2002 onwards.
The North’s Enterprise Trade and Investment Minister Sir Reg Empey and the Minister for Tourism, Sport and Recreation, Dr Jim McDaid, were involved in the two formal ceremonies held on Wednesday that launched the project.
After an event staged close to Dublin airport on Wednesday November 7, the two ministers then headed to Belfast for a similar function.
The Tourism Ireland 2002 programme will see the first fully integrated cross-border approach designed to market the island's attraction as a holiday destination for overseas visitors.
The task of the joint venture has been made more imperative in the wake of the September 11th terrorist attacks on New York and Washington and the global economic downturn.
Tourism Ireland's chief executive, Mr Paul O'Toole, said: “We are a new company in a new environment. We have the best expertise and experience available on the island from a team who are totally committed and focussed on the job. Many things have changed, but our proposition has not – Ireland is a safe and welcoming destination and offers an unrivalled tourism experience.”
The promotional plan is being backed by £4 million from the governments and will witness a combined effort by Bord Fáilte and the Northern Ireland Tourist Board. These two bodies will continue to exist and will continue to play a huge role in tourism. A major marketing drive will also operate including the use of a new website, TV, print and tactical advertising. (AMcE)
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Northern Ireland WeatherToday:A sunny but frosty start for many. However cloud increases by midday with a few showers reaching the north coast, these mostly light but spreading inland this afternoon. Chilly. Maximum temperature 8 °C.Tonight:A rather cloudy evening with scattered showers. Becoming drier through the night with some good clear spells developing and a patchy frost away from coasts. Minimum temperature 0 °C.