17/01/2012

Could Titanic Belfast Increase Tourism?

Commemorations scheduled to mark the Titanic centenary are being hailed as "the world’s biggest tourism story in 2012."

Fodor’s Ireland 2012, a well-known and established travel guide, has dedicated several pages to Titanic Belfast, the world’s largest exhibition, which is set to open 31 March. They have also named Belfast as one of the top 21 places in the world to visit in 2012.

Describing the Titanic Belfast as a ‘top attraction’, the book features a six page colour photograph ‘spotlight special’ on the Titanic, covering its history and the special centennial events set to take place.

Information on the development of the Titanic Quarter is included in this section, as well as information on the landmarks associated with the Titanic, including Titanic’s Dock and Pump-House and the Slipways.

This news comes at a time when Tourism Ireland have launched the most extensive ever marketing campaign for Northern Ireland in 22 global markets.

Meanwhile last week another travel guide said that Belfast has become a "hip and hedonistic party town".

Lonely Planet author told UTV that people are now coming to expect more from the city and that Belfast is stepping up to the plate.

In the same report Lonely Planet has said they have been pointing tourists in the direction of must-see locations north and south of the border, with Belfast and Londonderry joining cities like Dublin and Limerick as thriving destinations.

(LB)

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