06/07/2001

DIXONS GROUP ANNOUNCES RETAIL EXPANSION

DIXONS Group are to create 1,300 new jobs throughout the UK and Ireland as part of an expansion that will reinforce the company’s position in the European electrical retail market.

The new positions will come into force over the next twelve months. The main UK regions to benefit from the job creation will be Wales, with 200 new jobs, the South East, with 230 new jobs, and another 200 jobs at its Customer Contact Centre in Sheffield. Another 125 jobs are to be created in Ireland.

John Clare, Dixons Group Chief Executive, said: "This growth in staff numbers reflects consumers' enthusiasm for new technology and the continued demand for the latest digital products. Our new employees will enable us to keep driving up service excellence and offer the combination of exciting products and great prices that brings millions of loyal customers back to our stores each year."

Formed in 1937 by Charles Kalms, Dixons underwent dramatic expansion during the 1950’s when Stanley Kalms, recognised the public's new-found interest in photography and persuaded his father to sell simple cameras and accessories, laying the foundations for a mail order division which, coupled with 'make your own terms' credit agreements, meant Dixons soon became the number one photographic dealer in Britain.

The company has successfully diversified into general electrical product retail. There are currently 1,100 Dixons Group stores in Europe, including 320 in the UK and five in the Republic of Ireland.

The company’s current portfolio of businesses includes PC World, Currys and The Link.

(CL)

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