BRS Drives To Success In South Africa

BRS Golf in Belfast has won its first business in South Africa for its innovative software technology after visiting the market with Invest Northern Ireland.

The company has recently sold its Tee Time Management and Online Booking System to nine leading golf clubs, including the Pearl Valley parkland course in Cape Town, ranked South Africa’s third most important, and the King David, also in Cape Town.

The new business in South Africa was announced by Brian Magee, Sales Manager of BRS Golf, and welcomed by Dr Vicky Kell, Invest NI Trade Director, during a visit to the company.

Dr Kell said: "BRS took advantage of our recent mission to Johannesburg to identify and sign an agreement with Andrew Warner, who runs a successful golf business there. Our in-market advisors located a knowledgeable representative to work with BRS to identify the most influential courses to approach and the best way to do so.

"South Africa is a dynamic economy offering significant opportunities for Northern Ireland companies. It has a large golf marketplace and boasts some of the world’s best courses. It is also an affluent market in which technology is becoming increasingly important in relation to sports and leisure activities."

World-class venues and supporting infrastructure, top international events such as the South African Open, and South Africans' passion for sport combine to make the country a huge draw for sports fans. More than 10 per cent of foreign tourists come to South Africa to watch or participate in sport events, with spectators accounting for up to 80 per cent of these arrivals.

(CD)