07/04/2003

Local companies offered a fresh creative approach

Businesses interested in increasing profitability by releasing the creative potential of their people and products are being invited to come along to a half-day seminar being run by Invest NI.

The seminar, which takes place in Belfast on the 14th April, promises to shed light on the innovation process and to show companies how they can stimulate a creative, innovative environment in the workplace.

Tracy Meharg, Managing Director of Innovation and Capability Services in Invest NI, says that the seminar is relevant to all businesses that accept the need to maximise commercial benefits from the capture and exploitation of creative thinking within their business.

“Innovation in all its forms is recognised as a key component of sustained competitiveness. It is not only about ingenious ideas and new products but also about helping businesses to become more competitive by increasing their capability and helping them make continuous incremental improvements.

“To create long-term economic success in Northern Ireland we need our entrepreneurs, companies, education and public sectors to maximise their creative potential.”

The seminar is being run by Invest NI in partnership with Capita Learning and Development and A&B, Arts and Business Northern Ireland, and will be presented by innovation specialists ?WhatIf!

Damian Campbell, Business Development Consultant, Capita Learning and Development comments: “With the current economic uncertainty, I think mangers in Northern Ireland are crying out for ways to tap into the fresh ideas and suggestions from individuals within their businesses. Engaging staff in the innovation process is essential if we are to break out of the ‘cut costs but grow the business’ cycle.”

The seminar will offer entertainment and fun but will underline the serious message about the value of creativity in business processes, and will give participants practical approaches to take back to their businesses.

Alice O Rawe, Director, of A & B says: “Creativity is becoming one of the main driving forces in business and employee development. The arts world is showing companies how to unleash and manage the power of innovation and in turn unlock creativity.”

To find out more about the seminar visit in the Invest NI website www.investni.com

(SP)

Related Northern Ireland Business News Stories
Click here for the latest headlines.

05 December 2019
Report Shows Progress On Development Of Belfast
Significant progress has been made on long term ambitions for Belfast including job creation, inward investment and investment in neighbourhoods, a new report has revealed.
06 December 2019
Music Industry Figures Set For Belfast
A host of top names from the global music industry are set for Belfast to speak at Ireland's largest music conference. Taking place next February, 'Output Belfast' will feature representatives from UK music, radio stars, AVA FESTIVAL and the Association of Independent Music.
03 September 2013
Minister Launches New Connected Health Innovation Centre
Enterprise Minister Arlene Foster has launched the new £7m Connected Health Innovation Centre (CHIC) at the University of Ulster, Jordanstown. CHIC is the result of a £6.8m investment by a consortium of leading technology companies and is being supported by a £5m R&D offer from Invest Northern Ireland.
25 July 2012
Over One Quarter Of NI Businesses Are Innovating Results Reveal
The Northern Ireland Statistics and Research Agency has today released results from the Northern Ireland element of the UK Innovation Survey 2011. The UK Innovation Survey 2011 is part of a wider Community Innovation Survey (CIS) covering a range of European countries.
09 August 2018
Cross-Border Expansion Workshop Announced By Innovation Factory
The Innovation Factory has announced a free workshop aimed at helping businesses explore expansion into new cross-border territories.