Belfast based Gogamingo has recently launched its gaming product to the US marketplace following research and development and export marketing assistance from Invest Northern Ireland.

Gogamingo is an innovative gaming platform founded by technology entrepreneur Aaron Taylor and software developer Martin Scott.

The technology is designed to monetise the gaming market and is targeted at major game developers and advertisers outside Northern Ireland.

Using this platform, gamers can pay a small fee for the chance to compete against each other and win a valuable tournament prize. The game developer receives a large portion of this revenue while the brands offering the prizes benefit from exposure to the sought after gamer demographic.

Invest NI has offered £140,000 to help gogamingo develop this technology and target customers in Great Britain, North America and Asia. The company also aims to create 10 new jobs in a variety of positions over the next three years as part of its growth strategy.

Invest NI's support is part funded by the European Regional Development Fund.

Carol Keery, Invest NI's Director of Research and Development said: "Gogamingo has demonstrated the innovative and creative thinking which local companies need to seek out international market opportunities and take advantage of them.

"Invest NI's assistance, particularly with research and development, has enabled Gogamingo to create a product that gives it a considerable competitive edge. Targeting potential new customers in the US will help the company maximise the full potential of its product and also contribute to the growth of our economy."

(CD)