27/06/2013

Adara Global To Establish HQ's In Dublin

Adara Global, a US digital marketing company in the big data space, is to establish its Europe, Middle East & Africa (EMEA) HQ in Dublin creating 30 new jobs over a two year span.

The new HQ will be responsible for ad operations, key account management and finance. The Irish Government through IDA Ireland worked closely with the company to attract this investment to Ireland.

Adara is the global leader in helping digital advertisers efficiently use big data to reach highly-targeted traveller audiences, while helping top travel companies turn their data into new revenue streams. The company, who recently announced an agreement with Ryanair, Europe's largest travel web site, expects to grow its business in Europe through its innovative media-targeting platform and digital advertising campaigns that are data-driven and precision targeted.

Mr Layton Han, CEO of Adara Global said: "Following an analysis of different locations we chose to locate our European Headquarters in Dublin due to its rare mix of an exceptional talent pool, ease of accessibility to Europe's major markets, competitive costs of doing business and its vibrant local technology business scene. Our new HQ provides us with a solid base to increase our EMEA market base and further grow our global footprint."

(CD/JP)

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