McErlain's Bakery To Undergo Expansion

Enterprise Minister Arlene Foster has announced a £1.4 million expansion by Magherafelt-based McErlain’s Bakery that will create 100 new production jobs.

The family business produces an extensive range of small breads and pastries under the Genesis Crafty brand. It also supplies products to large retailers across Great Britain and the Republic of Ireland for sale under the retailers’ own brand.

McErlain's has already created 35 of the 100 new positions. The remaining 65 jobs will be created over the next two years. As well as its recruitment drive, McErlain’s plans to invest in new plant and machinery and also extend its product development area as part of its investment project.

McErlain's has been awarded £352,000 by the Department of Agriculture and Rural Development (DARD) towards the planned investment under its EU Processing & Marketing Grant Scheme. The Scheme is administered by DARD with input from Invest Northern Ireland.

Arlene Foster said: "Bakery is a well established and intensely competitive sector so this investment is very welcome news for the food industry, a key contributor to Northern Ireland's economy. The 100 new jobs being created as part of McErlain’s long term development strategy is a positive boost for the local community in Magherafelt.

"This project demonstrates McErlain’s clear desire to innovate and grow its sales outside Northern Ireland. It also highlights the NI Executive’s commitment and cross departmental approach to support the development of local businesses."

In addition to the remaining 65 new production staff the firm expects to recruit over the next two years, McErlain’s is recruiting a Brand Manager and an Account Manager to help boost sales and awareness of the Genesis Crafty brand across Great Britain and the Republic of Ireland. Invest NI has offered McErlain's an additional £53,000 of support towards these marketing activities.


Related Northern Ireland Business News Stories
Click here for the latest headlines.

05 January 2016
Pale Blue Dot Announces Five New Posts
Belfast based creative agency Pale Blue Dot is taking on five new staff as part of an ambitious growth strategy. Invest Northern Ireland has offered the company £37,500 of support for the new jobs which will see the company increase its workforce to 11 staff in the next 18 months.
24 February 2015
Comfizone Aims To Double Its Turnover
A Coalisland company that specialises in mattresses and bedding products is aiming to double its turnover in an expansion supported by Invest Northern Ireland. Comfizone is creating nine new jobs and undertaking extensive marketing activity to grow its export sales across Great Britain and the Republic of Ireland.
03 December 2014
Ballymoney Firm Announces Expansion
Payescape Ltd in Ballymoney is creating seven new jobs following investment by a US entrepreneur and support from Invest Northern Ireland. The business, set up in 2006 by John Borland, provides online outsourced payroll services to small and medium sized enterprises. It currently employs six.
10 February 2015
Purepipe To Invest £250,000 And Create Six New Jobs
Belfast-based Purepipe is investing £250,000 and creating six new jobs as part of plans to boost sales in Great Britain and the Republic of Ireland. Invest Northern Ireland has offered the company £45,000 towards its expansion which involves investing in new state-of-the-art specialised pipe manufacturing equipment needed to target new business.
04 January 2016
The Oil Market Journal Scoops Prestigious New Contracts
The Oil Market Journal based in Enniskillen, Co Fermanagh, has scooped new contracts to provide its Wallboard to customers in Denmark, Sweden and Finland. The Oil Market Journal publishes a range of daily, weekly and monthly online reports. Content is provided live during the trading day and is delivered via a range of innovative delivery systems.