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08/12/2014
Dromore Bakery Scoops Business In Dubai
Graham's Bakery in Dromore has won business with one of the biggest supermarkets in the United Arab Emirates for a new range of mini cakes, with assistance from Invest Northern Ireland.
The company has begun supplying Spinneys in Dubai with a mini bite range including shortbread biscuits, brownies, Viennese whirls and swiss rolls. The contract with Spinneys was assisted by an Invest NI food marketing team.
Welcoming the new export contract John Hood, Invest NI Director of Food and Tourism said: "This is an immensely encouraging contract won by Graham's. It shows that a traditional business can compete successfully internationally by investing in new product development for export and especially by deploying the resources required to grow business abroad.
"The company, which has also received support for new packaging concepts from our Design Development Programme, is working closely with our food marketing advisers and has responded quickly and very professionally in terms of product developments and following new business leads to secure new opportunities in Britain and the Emirates.
"As a result of this responsive approach, Graham's has secured significant business abroad that will help to ensure profitable growth."
The family owned and managed bakery currently employs 30 people in Dromore.
(CD/JP)
The company has begun supplying Spinneys in Dubai with a mini bite range including shortbread biscuits, brownies, Viennese whirls and swiss rolls. The contract with Spinneys was assisted by an Invest NI food marketing team.
Welcoming the new export contract John Hood, Invest NI Director of Food and Tourism said: "This is an immensely encouraging contract won by Graham's. It shows that a traditional business can compete successfully internationally by investing in new product development for export and especially by deploying the resources required to grow business abroad.
"The company, which has also received support for new packaging concepts from our Design Development Programme, is working closely with our food marketing advisers and has responded quickly and very professionally in terms of product developments and following new business leads to secure new opportunities in Britain and the Emirates.
"As a result of this responsive approach, Graham's has secured significant business abroad that will help to ensure profitable growth."
The family owned and managed bakery currently employs 30 people in Dromore.
(CD/JP)
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