Belfast Named 'Fairtrade City'

The first in a series of road signs proclaiming Belfast's status as a Fairtrade City has been unveiled on one of the city's main arterial routes.

The sign was unveiled by the Lord Mayor, Councillor Nichola Mallon, on the Antrim Road, opposite the entrance to Belfast Zoo.

The move marks the recent award of Fairtrade City status to Belfast for the ninth year in a row, and sees the strapline 'A Fairtrade City' being added to the existing Welcome Belfast signage on main roads into the city, including the Ormeau Road, Crumlin Road and the Upper Newtownards Road.

"Fairtrade is about guaranteeing better prices, decent working conditions and fair terms of trade for farmers and workers in the developing world," explained the Lord Mayor.

"The Fairtrade City status, conferred by the Fairtrade Foundation, recognises the work done by the voluntary Fairtrade Steering Committee for over a decade in raising the profile of Fairtrade in the city. Since 2005, the number of city centre shops, cafes, and businesses offering Fairtrade certified products has grown to more than 100 - and continues to grow. Many of the major high street stores as well as the smaller independent retailers are now stocking many of the more than 3,000 high quality Fairtrade products available on the market."


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