29/08/2003

Mental approach brings business success

Top executives from Northern Ireland companies were advised by an international expert how to achieve greater business success faster by applying practical mental tools to harness creativity and enable them to pinpoint opportunities faster.

Dr Win Wenger, a leading US business trainer, hosted the first of a series of ‘Unleash Your Business Genius’ workshops on creativity and problem solving organised by Invest NI’s Business Improvement Services as part of a strategic focus on promoting innovation within local companies yesterday in the Culloden Hotel, Holywood.

Commenting on the visit, Tracy Meharg, Invest NI’s Managing Director of Innovation and Capability Development Service, said: “Our aim in inviting Dr Wenger to Northern Ireland is to provide local companies with access to proven and practical creative thinking techniques that are internationally acclaimed as the very best available today.

“Companies in the US and elsewhere, which have applied techniques such as visioning and wind tunnelling to overcome problems, have found that not only do they help to produce novel solutions to old or common problems through a better understanding by an individual executive of the business, but they also stimulate a much sharper and rewarding focus on innovation."

Dr Wenger is the author of a widely praised book ‘The Einstein Factor’ which shows how to harness the full power of the brain to reach higher levels of success.

(MB)

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