17/04/2015

Payback Loyalty To Create 28 New Jobs

Payback Loyalty plans to double its workforce with the creation of 28 new jobs in Limerick's National Technology Park.

The new jobs are part of a €2.5m expansion programme by the company which has been supported by the Department of Jobs, Enterprise and Innovation, through Enterprise Ireland.

The investment is also backed by BDO, through the Davy EII Fund. The company's growth plans will see Payback hiring a mix of experienced professionals and graduates, to accelerate product development and build an export sales and support infrastructure with international reach.

Payback Loyalty, which was set up in 2005, has developed a loyalty platform which enables retailers to run schemes across a number of shops rewarding their customers at the till with specific targeted loyalty promotions and offers. The company has invested heavily in research and innovation, successfully increasing its share of the growing loyalty market in Ireland. This new investment programme will position Payback to continue its growth trajectory, and expand further in export markets.

(CD/JP)

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