03/08/2015

Businesses To Find Out Importance Of Branding At BEN Event

Local businesses can find out about the importance of branding to a business at the next Belfast Entrepreneurs Network (BEN) event in the city on Thursday 20 August, funded by the Belfast City Council.

'Structuring a Real Brand' brings together SMEs in the city to help them generate new contacts, create opportunities and share business ideas.

Tim McCullough from Belfast based 'Journeyfor' will facilitate the session to help companies identify what is different about their business and what gives their brand its own DNA.
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Tim has experience in the creative industry in London, Australia and Ireland working on a range of successful global design, advertising and branding accounts for over 20 years.

Councillor Deirdre Hargey, Chair of the City Growth and Regeneration Committee, at Belfast City Council, said: "BEN was set up in 2009 and continues to grow with 482 businesses in the network now from across the city.

"Not only does it offer the opportunity for existing and new businesses to meet up and share experiences. They also receive valuable advice and support on business development by an expert line-up of speakers throughout the year on key subjects like the importance of branding to a business at this upcoming BEN event."

(CD)

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