US Software Firm To Create 70 Jobs In Belfast

A US software firm has announced the creation of up to 70 new jobs at its new office in Belfast.

Massachusetts-based SmashFly Technologies, which delivers software solutions to help some of the world's largest companies run more effective recruitment campaigns, announced the official opening of a new office in Belfast today, 03 July.

The new investment will create 70 new roles and contribute over £3 million annually in salaries to the Northern Ireland economy. Invest NI has offered £455,000 towards the creation of the new roles.
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The team will include software development engineers, with a focus on machine learning and artificial intelligence, but will also function as a full-scale sales, marketing, and operations hub for UK and European expansion.

Welcoming the company to Belfast, Alan Wilson, Head of International Investment, Invest Northern Ireland said: "This new centre in Belfast is SmashFly's first investment outside of the US. The company will be recruiting both graduate and experienced software engineering roles, plus a sales and marketing team.

"The new centre will focus on developing new technology solutions to help grow the company's customer base, looking at new features using artificial intelligence and GDPR compliance. The company also has ambitious growth plans, including breaking into the European market, which the team in Belfast will support."


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