Latest Covid Public Health Campaign Launches

'We all need to keep being careful', this was the message of the First and deputy First Minister's as the latest phase of the Executive's Covid public information campaign was rolled out.

The 'Let's Keep Making Safer Choices' campaign is running across a mix of media channels, and is the latest is a series of public health campaigns deployed since the pandemic began in March 2020.

Launching the latest campaign, First Minister Paul Givan said: "People should be proud of the efforts and sacrifices they have made to protect themselves and others. Your actions and selflessness have undoubtedly saved lives.

"Small acts by each and every one of us can have a major impact. By getting your vaccine, wearing a face covering in crowded or indoor settings and taking regular tests, we are all playing our part in keeping society moving forward.

"This new information campaign reminds and encourages us to keep going and stick to the public health advice."

Deputy First Minister Michelle O'Neill added: "The latest phase of our public information campaign reminds us that we have come a long way. And to protect that progress, it is crucial that everyone continues to follow the public health advice.

"We know it's difficult, we know people are tired, but the virus is still circulating in the community and we cannot let our guard down.

"By making safer choices, we are each playing our part in the wider societal effort to protect ourselves and others from the virus."

Related Northern Ireland News Stories
Click here for the latest headlines.

13 June 2022
Appeal For Information On Armed Robbery In East Belfast
PSNI Detectives in East Belfast have issued an appeal for information and witnesses following an armed robbery which took place on the Belmont Road on Saturday June 11th. Making the appeal, Detective Sergeant McVeagh said: “Police received a report just after 5pm that a man had entered a shop holding a large kitchen knife in his right hand.
13 June 2022
Children Bearing The Brunt Of Cost Of Living Crisis
Voluntary and community organisations have told Communities Minister, Deirdre Hargey, that children and young people are bearing the brunt of the cost of living crisis.
13 June 2022
UUP Concerned Over 'Potentially Devastating Impact' On Global Food Chain
UUP Finance Spokesperson, Steve Aiken, has urged the Prime Minister to convene a summit involving the UK Government and all the devolved administrations to help prepare for the potentially devastating impact of Russia’s invasion of Ukraine on global access to food.
21 June 2022
Health Minister Launches Stroke Care Improvement Initiatives
Initiatives to improve stroke care and rebuild orthopaedic surgery provision in Northern Ireland, has been announced by Health Minister Robin Swann. The Minister has published an Action Plan setting out a programme of reform for stroke services.
13 September 2021
'We All Must Do It' Campaign Wins Prestigious Advertising Award
The Northern Ireland Executive's Coronavirus public information campaign, 'We all must do it to get through it' campaign has been recognised as the Best Marketing Campaign at the UK Agency Awards ceremony in London.