Latest Covid Public Health Campaign Launches

'We all need to keep being careful', this was the message of the First and deputy First Minister's as the latest phase of the Executive's Covid public information campaign was rolled out.

The 'Let's Keep Making Safer Choices' campaign is running across a mix of media channels, and is the latest is a series of public health campaigns deployed since the pandemic began in March 2020.

Launching the latest campaign, First Minister Paul Givan said: "People should be proud of the efforts and sacrifices they have made to protect themselves and others. Your actions and selflessness have undoubtedly saved lives.
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"Small acts by each and every one of us can have a major impact. By getting your vaccine, wearing a face covering in crowded or indoor settings and taking regular tests, we are all playing our part in keeping society moving forward.

"This new information campaign reminds and encourages us to keep going and stick to the public health advice."

Deputy First Minister Michelle O'Neill added: "The latest phase of our public information campaign reminds us that we have come a long way. And to protect that progress, it is crucial that everyone continues to follow the public health advice.

"We know it's difficult, we know people are tired, but the virus is still circulating in the community and we cannot let our guard down.

"By making safer choices, we are each playing our part in the wider societal effort to protect ourselves and others from the virus."

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