Breastfeeding Mothers Must Be Supported – PHA

Breastfeeding mothers must be supported at every step of their journey, the Public Health Agency (PHA) has said, ahead of World Breastfeeding Week on Tuesday 01 August.

Between 2010–2020 the rates of breastfeeding in NI at discharge rose from 45% to 50%, however there is a big drop off with only 21% receiving breastmilk at 6 months. Feedback indicates this is often because there is a lack of support, particularly when feeding outside the home, with 9 out of 10 mothers stopping before they intended.

Dr Hannah McCourt, Senior Health and Social Wellbeing Improvement Officer at PHA, said: "Breastfeeding offers your baby the best start in life and can be a very rewarding experience. As well as having all the nutrients your baby needs to grow and develop, human milk has very special ingredients such as antibodies, hormones and stem cells to help protect your baby now and in the future.

"The greatest benefits are to be gained by feeding your baby breastmilk and nothing else for the first six months of life, and then continuing to breastfeed after your baby starts taking solid food. But any period of breastfeeding at all, however short, will benefit you and your baby."

Dr Hannah McCourt continued: "It can take a few weeks for a mother and baby to get used to breastfeeding and it's a skill that is learned over time. We all have a role in supporting breastfeeding mothers, creating a supportive environment makes continuing to breastfeed more likely."

Community based resources and facilities are key to providing ongoing support to breastfeeding mothers. Once mothers and their babies leave hospital, support is available from their community midwife and health visitor. There are more than 100 breastfeeding support groups across Northern Ireland and mothers can avail of the service provided by peer support volunteers, who are mothers that have breastfed, offering mother-to-mother support to those on their breastfeeding journey. There are also breastfeeding counsellors across Northern Ireland who have been trained to provide extra support if needed along with specialist support services within each Health and Social Care Trust, just ask your midwife or health visitor.

The PHA also operates a Breastfeeding Welcome Here scheme in Northern Ireland. This helps show community support for breastfeeding, with businesses, council facilities and popular tourist attractions signed up to show their support for breastfeeding mothers. The venues have pledged to welcome breastfeeding mothers and agreed to display a pink window sticker and certificate showing that they are members of the scheme and mothers are welcome to breastfeed their baby there, with staff trained to be supportive of mothers on the premises. This can often relieve pressure for a mother by showing there is a friendly environment where the needs of a breastfeeding mother will be met.

Dr Hannah McCourt concluded: "It's really important to support breastfeeding mothers at every stage of their journey. Breastfeeding has so many benefits for both mother and baby and the longer you breastfeed, the longer the protection lasts.

"Breastfeeding is normal, no matter where it happens. When fathers, partners, families, workplaces, and communities show their support, mothers are more likely to continue breastfeeding for longer. This is something that we are beginning to see happen more often which is great, and we'd like to see this continue."

Visit the PHA social media pages to watch the brand-new video series during World Breastfeeding Week:

• www.facebook.com/publichealthagency

• @publichealthni

• @publichealthni

World Breastfeeding Week also coincides with Breastival 2023, a unique, award-winning festival which aims to support, normalise and celebrate breastfeeding as part of everyday life in Northern Ireland. There are various events running throughout the week and tickets are available at www.pha.site/breastival.

To find out more about supporting a colleague, friend or family member on their breastfeeding journey, visit www.breastfedbabies.org for information and advice.