GM Marketing Aims to Raise £20,000 For AWARE NI

Belfast-based distribution company GM Marketing has announced it aims to raise £20,000 for AWARE NI, the depression charity for Northern Ireland.

Northern Ireland has the highest rate of mental health problems in the UK*, with a 25% higher overall prevalence of mental health problems than England for both children and adults2.

"AWARE were chosen following a company-wide consultation process that was managed by our newly formed Social and Well-being Committee named THRIVE," said Kaitlyn Martin, Brand Manager, GM Marketing. "One in five adults in Northern Ireland has a mental health condition at any one time so we are very proud of our aim to raise £20,000 over the next two years to help AWARE continue their life-saving work."

Kaitlyn continued: "Our fundraising efforts, as well as raising much-needed income for AWARE, will also be of benefit to the whole GM Marketing team as we’ll be holding workshops for areas including financial management plus education and awareness around mental and physical well-being. We are already on course to raise our year one target of £8k and with lots more fun events planned over the coming months and into next year, we are sure to hit our overall target.

"As part of our relationship with AWARE we plan to create a pool of mental health first aiders who will be a confidential resource for team members who may be experiencing depression and mental health issues. We have also signed up to the Mental Health Charter to help create a workplace culture that promotes equality of opportunity and respect for those with mental ill health."

Natasha Mackay, Corporate Partnership Officer at AWARE NI, added: "We are thrilled to partner with GM Marketing in our mission to bring awareness and support to mental health here in Northern Ireland. This collaboration reflects GM Marketing’s commitment to making a positive impact in our community. With their dedicated support, we look forward to creating meaningful change and fostering greater understanding about mental well-being within their workplace and the wider society."