Conference to examine growth potential for arts audiences

Belfast is this week hosting one of the biggest groups of arts marketing professionals ever assembled in the UK.

More than 400 delegates will be attending the Arts Marketing Association’s annual conference, which takes place at Belfast's Waterfront Hall this coming Thursday and Friday.

The conference – the fastest selling in the AMA’s history – will have the theme, ‘How does your garden grow?’, and will explore the most effective means to develop audiences for the arts, including:
  • ‘Planting the Seeds’: what do we know about developing audiences and what does this mean?
  • ‘Encouraging Growth’: cultivating and broadening audiences; and
  • ‘Breaking New Ground’: diversifying in programming.

Commenting on the conference, Lord Mayor of Belfast, Councillor Tom Ekin, who is hosting a civic reception at City Hall for the delegates on Wednesday night, said: “Belfast City Council was particularly keen to support the Arts Marketing Association conference because of our commitment to enhancing access to cultural activity right across the city for local communities and visitors alike.

"We are also pleased to have provided ten partially subsidised bursary places to help Belfast-based arts professionals to attend the conference – because we value the commitment of professionals working in the sector and recognise the importance of investing in those individuals’ development.”

Among the leading speakers from the arts and commercial sectors is James Harkin, from the Demos Associates think tank, who contends that “50 is the new 30” for arts audiences. Local contributors include Mary Trainor, of the Ulster Orchestra; Sally Montgomery, of W5 Science and Discovery Centre; Pauline Hadaway, from Belfast Exposed; and Sean Kelly, of the Cathedral Quarter Arts Festival.

Further conference details and delegate list are available at http://www.a-m-a.co.uk/conference2004/.


Related Northern Ireland News Stories
Click here for the latest headlines.

16 February 2011
'Testers' Try Out NI Arts' Scene
More than 4,000 'testers' have sampled NI's rich, cultural arts scene for the very first time, thanks to Test Drive the Arts NI. Celebrating its first birthday this month, Test Drive the Arts has helped pack-out theatres and venues as newcomers to the arts experienced some of the hottest shows.
20 April 2010
Crescent Arts Centre Restoration Complete
The newly refurbished Crescent Arts Centre in Belfast has been re-opened, following an 18-month restoration project. The £7.2m scheme involved a refurbishment and restoration, which has preserved the exterior façade of the Grade II listed building. The refurbished centre includes an extension that increases the accommodation by approximately 900m2.
30 November 2001
Belfast City Council seeks nominations for 2002 arts awards
Nominations are now being invited by the Belfast City Council for the prestigious Belfast Arts Awards, to be held in November of next year. Established in 1997, Belfast City Council’s Arts Awards were introduced to acknowledge and reward the achievements of Belfast-based arts organisations and individual practitioners.
25 November 2010
Film Theatre Joins 'Big Arts Give'
A regional 'arts' film theatre, the iconic Queen's Film Theatre (QFT) has been chosen to take part in The Big Arts Give, a high profile online individual campaign which takes place from Monday 6th to Friday 10th December.
05 September 2002
McGuinness ‘makes space’ for creativity in education
Education Minister, Martin McGuinness has addressed an international conference on the cultural, artistic and educational needs of children and young people at Belfast’s Waterfront Hall.