Conference to examine growth potential for arts audiences

Belfast is this week hosting one of the biggest groups of arts marketing professionals ever assembled in the UK.

More than 400 delegates will be attending the Arts Marketing Association’s annual conference, which takes place at Belfast's Waterfront Hall this coming Thursday and Friday.

The conference – the fastest selling in the AMA’s history – will have the theme, ‘How does your garden grow?’, and will explore the most effective means to develop audiences for the arts, including:
  • ‘Planting the Seeds’: what do we know about developing audiences and what does this mean?
  • ‘Encouraging Growth’: cultivating and broadening audiences; and
  • ‘Breaking New Ground’: diversifying in programming.

Commenting on the conference, Lord Mayor of Belfast, Councillor Tom Ekin, who is hosting a civic reception at City Hall for the delegates on Wednesday night, said: “Belfast City Council was particularly keen to support the Arts Marketing Association conference because of our commitment to enhancing access to cultural activity right across the city for local communities and visitors alike.

"We are also pleased to have provided ten partially subsidised bursary places to help Belfast-based arts professionals to attend the conference – because we value the commitment of professionals working in the sector and recognise the importance of investing in those individuals’ development.”

Among the leading speakers from the arts and commercial sectors is James Harkin, from the Demos Associates think tank, who contends that “50 is the new 30” for arts audiences. Local contributors include Mary Trainor, of the Ulster Orchestra; Sally Montgomery, of W5 Science and Discovery Centre; Pauline Hadaway, from Belfast Exposed; and Sean Kelly, of the Cathedral Quarter Arts Festival.

Further conference details and delegate list are available at http://www.a-m-a.co.uk/conference2004/.


Related Northern Ireland News Stories
Click here for the latest headlines.

13 March 2020
Council Buildings Closed To Public In Derry & Strabane
Derry City and Strabane District Council has taken the decision to close all council owned buildings to the public. The City of Derry Jazz Festival is also cancelled, along with a number of major events. The closures will take affect from 6pm today, Friday 13 March.
28 January 2005
Belfast ‘Big Two’ drawn together in cross-border cup
Belfast’s ‘Big Two’ have been drawn together in the new cross-border Setanta Cup. Both Linfield and Glentoran have been drawn in the same group as FAI Cup winners Longford for the new tournament which begins in March. In the other group Portadown face Eircom League winners Shelbourne and Cork with all games being played on a home and away basis.
16 February 2011
'Testers' Try Out NI Arts' Scene
More than 4,000 'testers' have sampled NI's rich, cultural arts scene for the very first time, thanks to Test Drive the Arts NI. Celebrating its first birthday this month, Test Drive the Arts has helped pack-out theatres and venues as newcomers to the arts experienced some of the hottest shows.
16 March 2020
Belfast City Marathon Postponed
Organisers of the Belfast City Marathon have took the decision to postpone the race and following half marathon fixture in light of the coronavirus outbreak. The marathon, originally due to take place on Sunday 03 May, will now be held on Sunday 20 September 2020.
20 April 2010
Crescent Arts Centre Restoration Complete
The newly refurbished Crescent Arts Centre in Belfast has been re-opened, following an 18-month restoration project. The £7.2m scheme involved a refurbishment and restoration, which has preserved the exterior façade of the Grade II listed building. The refurbished centre includes an extension that increases the accommodation by approximately 900m2.