22/01/2025
Tourism Ireland Unveils 2025 Strategy To Boost Overseas Visitors
Tourism Ireland has launched its 2025 marketing strategy, aiming to increase overseas tourism to Northern Ireland revenue to £1.3 billion per year by 2035.
The strategy, unveiled at an event attended by Economy Minister Conor Murphy, focuses on attracting "value-adding tourists" who spend more and contribute significantly to local economies.
Key initiatives for 2025 include:
• "Slow Tourism Month": Encouraging visitors to explore the island of Ireland at a slower pace, with a focus on sustainable travel and supporting local communities.
• Global Advertising Campaign: A new global campaign featuring the "Derry Girls" will be launched across 13+ overseas markets to position the island of Ireland as a "bucket list" destination.
Tourism Ireland aims to achieve an average annual growth of 6.5% in overseas tourism revenue, building on the success of its previous campaigns.
The strategy, unveiled at an event attended by Economy Minister Conor Murphy, focuses on attracting "value-adding tourists" who spend more and contribute significantly to local economies.
Key initiatives for 2025 include:
• "Slow Tourism Month": Encouraging visitors to explore the island of Ireland at a slower pace, with a focus on sustainable travel and supporting local communities.
• Global Advertising Campaign: A new global campaign featuring the "Derry Girls" will be launched across 13+ overseas markets to position the island of Ireland as a "bucket list" destination.
Tourism Ireland aims to achieve an average annual growth of 6.5% in overseas tourism revenue, building on the success of its previous campaigns.
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Northern Ireland WeatherToday:A sunny but frosty start for many. However cloud increases by midday with a few showers reaching the north coast, these mostly light but spreading inland this afternoon. Chilly. Maximum temperature 8 °C.Tonight:A rather cloudy evening with scattered showers. Becoming drier through the night with some good clear spells developing and a patchy frost away from coasts. Minimum temperature 0 °C.