Road Victim Support Northern Ireland – Donegal (RVSNID), a group formed by families affected by fatal road traffic collisions, has officially joined the Department for Infrastructure’s 'Share the Road to Zero' campaign. The partnership aims to reduce road deaths across Northern Ireland through increased public responsibility and care.

Infrastructure Minister Liz Kimmins welcomed RVSNID's involvement, stating, "I am delighted RVSNID have signed up to our Share the Road to Zero campaign, which aims to reduce road deaths by encouraging us to take more responsibility and care on the roads."

Minister Kimmins commended the group for its dedication to highlighting road safety, adding, "I commend RVSNID for its work to highlight the importance of taking more care on our roads and I look forward to working with them to do everything we can to improve road safety." The Minister also underscored the urgent need for action, noting, "Too many lives are being lost on our roads - we are barely into June and already 20 families have had their world shattered by receiving the worst possible news." She emphasised individual accountability, stating, "We all have a personal responsibility to behave in a way that keeps ourselves and others safe. So, we must all try to be more careful, watch our speed, stay off our mobiles and make sure we never take drink or drugs and drive."

RVSNID was founded by Debbie Mullan, whose 17-year-old son, Keelan, died in 2013 after his car collided with a tractor on a rural road, just weeks after he had passed his driving test.

Speaking about the group's mission, Ms Mullan said, "We are a voluntary, community-led organisation dedicated to supporting individuals and families affected by road traffic collisions."

She further explained their objectives: "We want to ensure that the voices of families affected by fatal road traffic collisions like us are heard. Our services include emotional and practical support, advocacy, and road safety initiatives for those whose lives have been forever changed by road trauma."

Ms Mullan expressed the group's enthusiasm for the collaboration, stating, "We’re very happy to add our voice to the Department for Infrastructure’s Share the Road to Zero campaign on behalf of Road Victim Support Northern Ireland-Donegal."

RVSNID recently launched two of its own campaigns, 'Drive to Arrive' and 'Not Your Story to Tell', which complement the broader 'Share the Road to Zero' initiative.