Sam Altman's Tools for Humanity has begun deploying its eye-scanning Orb devices across six UK cities this week, marking the company's first large-scale biometric identity rollout in the country. Shoppers in Belfast, London, Manchester, Birmingham, Cardiff, and Glasgow are encountering these metallic, basketball-sized devices inside shopping centres and along major commercial streets.

By scanning a user's iris, each Orb generates a World ID — a digital identity stored within a dedicated smartphone app. Participants also receive a small amount of Worldcoin cryptocurrency, offered as part of the onboarding process to encourage early participation.

It reflects how digital experiments are no longer limited to tech labs but are increasingly visible on the streets — the same shift fueling interest in the best crypto presales, where DeFi, AI, gaming, and meme projects gain momentum through strong tokenomics, clear use cases, and active community support.

Worldcoin steps into this space as part of a wider push to redefine online identity in an age shaped by AI, as firms like Microsoft and OpenAI signal long-term commitments to advancing these technologies. The company's stated goal is to create a global system that can tell human users apart from AI bots and deepfakes — a challenge growing by the day.

Recent studies from firms like Europol and Gartner project that manipulated or machine-generated media will soon dominate online spaces, with some estimates suggesting over 90% of digital content may be synthetic by the end of the decade. Altman's team sees biometric confirmation as one of the few scalable solutions capable of maintaining human presence verification in a digital ecosystem where visual and textual fakes are becoming nearly indistinguishable.

Before arriving in the UK, Worldcoin ran pilot launches in cities across Latin America and Africa, including Nairobi and Buenos Aires, using them as testing grounds to work through user sign-ups, technical performance, and public reaction. These early runs allowed the team to adjust its devices and tighten app integration before entering larger and more tightly watched European markets.

The UK launch comes under a sharper spotlight. Across Europe, regulators are watching biometric projects closely, especially after authorities in Spain and Hong Kong blocked Worldcoin over data handling concerns. In Germany, the Bavarian State Office for Data Protection Supervision has opened a formal investigation into how the company manages, stores, and potentially shares biometric records.

These developments add pressure as Altman, who also leads OpenAI — a company with over $200 million in contracts tied to U.S. military AI work — now faces fresh competition at home, with reports that Meta is offering $100 million packages to lure away top employees from his teams. In the context of a larger tech power struggle, Worldcoin's move into biometric ID is no isolated experiment; it is landing at a moment when global companies are racing to define the future of identity, security, and human verification in an AI-powered world.

In response to mounting regulatory pressure, Tools for Humanity says iris scans are transformed into encrypted hashes stored only on users' devices, aiming to avoid large-scale data leaks or centralized misuse.

Still, legal experts point out that collecting biometric data puts the project under UK and EU privacy laws, opening it to legal challenges. Around 1,500 Orbs are active worldwide, with plans to scale into the tens of thousands. As Altman publicly claims humanity is close to building digital superintelligence, Worldcoin's rapid expansion raises bigger questions about how far this technology will push into daily life.

The company sees the UK as a critical proving ground, both because of its advanced financial infrastructure and because public debates around data privacy are highly active. Worldcoin's UK rollout puts its technology to the test, directly on the street. Public reaction, regulatory decisions, and the project's ability to hold ground will shape where this goes next.