Economy Minister Dr Caoimhe Archibald has unveiled a £300,000 spring marketing campaign positioning Fermanagh within Tourism NI's Ireland's Hidden Heartlands brand.

Dr Archibald welcomed the initiative, which aims to draw visitors from across Ireland and support the local economy by spotlighting the county's attractions.

The campaign follows a licensing agreement signed in December between Tourism NI and Failte Ireland to use the Ireland's Hidden Heartlands brand. The Minister has provided £300,000 to fund the activity, which begins today.

She said: "County Fermanagh is now a key part of the Ireland's Hidden Heartlands regional brand and I am excited to see this marketing campaign launch. I have provided additional budget to Tourism NI to deliver this campaign which will highlight the beautiful waterways and landscape of the Erne region, as well as the quality accommodation on offer. "Tourism has the ability to drive prosperity for communities right across the north and contributes significantly to the delivery of a regionally balanced economy."

Adverts will air on RTÉ 1 and 2, Virgin 1, 2, 3 and 4, UTV and Channel 4, alongside radio, press and digital/social channels. The push is supported by a range of offers from Fermanagh tourism providers to encourage short breaks.

Laura McCorry, Chief Executive of Tourism Northern Ireland, said: "The Fermanagh Ireland's Hidden Heartlands marketing campaign marks a major moment for tourism businesses in the region.

"The reach of the campaign is extensive, with 27 million opportunities for audiences to see or hear it.

"We are delighted to see 45 local businesses already engaging with the Ireland's Hidden Heartlands brand and many have contributed high‑quality offers to underpin the campaign. With broadcasts across major TV, radio, press and digital platforms, this campaign represents an opportunity to drive real economic benefit for the region."