11/05/2026
Kimmins Commits Funding To Reinforce Road Safety Messaging
The Department for Infrastructure will relaunch three campaigns this month — Priorities, Bike Speed and Bike Aware — as part of efforts to improve safety on Northern Ireland's roads.
Minister Kimmins said: "Road safety continues to be a key priority for me, and I remain firmly committed to ensuring that all road users can travel safely and with confidence.
"Every road death is a tragedy and more than a statistic, it shatters families and causes devastating grief. Therefore, given the recent spikes in road deaths, I have committed funding in 2026-27 to re-launch three campaigns this month. Beginning May 7th, Priorities, Bike Speed and Bike Aware address general driver behaviour and motorcyclist safety as an initial priority.
"Last year I reinstated the road safety advertising budget, approving an allocation of almost £2 million to Road Safety Promotion for the 2025-26 financial year.
"In addition, the Northern Ireland Road Safety Partnership (NIRSP) has allocated £500,000 in sponsorship, bringing the total budget to almost £2.5 million.
"This budget funded the development of a suite of campaigns to address the main causations of road traffic collisions, including, hard hitting ads addressing speeding, driver behaviour, drug driving and safety around school buses."
Officials said the additional £220,000 commitment responds to the growing number of road deaths recorded so far this year.
Minister Kimmins said: "Road safety continues to be a key priority for me, and I remain firmly committed to ensuring that all road users can travel safely and with confidence.
"Last year I reinstated the road safety advertising budget, approving an allocation of almost £2 million to Road Safety Promotion for the 2025-26 financial year.
"In addition, the Northern Ireland Road Safety Partnership (NIRSP) has allocated £500,000 in sponsorship, bringing the total budget to almost £2.5 million.
"This budget funded the development of a suite of campaigns to address the main causations of road traffic collisions, including, hard hitting ads addressing speeding, driver behaviour, drug driving and safety around school buses."
Officials said the additional £220,000 commitment responds to the growing number of road deaths recorded so far this year.
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