Queens Film Theatre and Stella Artois announce screen partnership

Belfast’s Queens Film Theatre has announced a three-year creative association with lager brand Stella Artois.

The partnership, which was announced at the cinema on Wednesday, was launched with the announcement that the QFT’s Screen 1 will be renamed the Stella Artois Screen.

Film buffs can expect to enjoy a series of late night screenings of cult classics at the newly named screen over the coming months.

The partnership is expected to provide significant support for the QFT, which recently underwent extensive refurbishment. The cinema, which was established in 1968, now features two screens and a spacious new fully licensed bar and modern lounge, as well as an on-site drama centre and conference facilities.

Future Stella Artois seasons and additional activities at the QFT are expected to be announced later in the year.

Graeme Farrow, Programmer of QFT, described the partnership as “an exciting new chapter for QFT”. He said: “Stella Artois’ commitment to film is well known and with this new association we will be able to look forward with confidence. QFT’s programme will be unique and adventurous and its facilities will provide an unrivalled cinema-going experience. We are extremely pleased to have found such an appropriate and active commercial partner for the QFT.”

Nicola Trainor, Stella Artois Brand Manager at InBev Ireland Limited, said: “Stella Artois has made itself almost synonymous with quality film, not least through our iconic and critically acclaimed advertising. Our long-standing commitment to quality film is further evidenced across a wide range of events and activities, but this association with QFT is something both new and exciting for Stella Artois. QFT’s track record speaks for itself, but we have been most inspired by its plans for the future. We are delighted to work with people who share our passion for film and we’re delighted to be at the forefront of a creative crusade to awaken new interest in and appreciation of quality cinema.”

Further information on Stella Artois film events and Queens Film Theatre listings can be found at www.stellascreen.co.uk and www.queesnfilmtheatre.com

(KMcA/SP)