14/12/2005

DVLNI launch blood donation initiative

The Driver and Vehicle Licensing (DVLNI) have launched a new drive for blood donations in Northern Ireland.

The initiative, in conjunction with the Northern Ireland Blood Transfusion Service, will see a special leaflet encouraging people to drive safely as well as a leaflet encouraging drivers to donate blood, inserted with provisional driving licence applications and driving licence renewals.

Brendan Magee, Chief Executive of DVNLI said: "We are only too pleased to be able to help the Blood Transfusion Service attract much needed new blood donors.''

BBC sport presenter Stephen Watson, a registered blood donor and who is featured on the leaflet, said, "Blood donors do save lives. I know because 15 years ago they helped save my life. The most important drive you may ever take is that to a blood donation session."

Present figures show that in Northern Ireland 94% of the eligible population still do not give blood.

(MB/SP)

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