29/06/2006

Google opens 'Checkout' payment service

Google has announced the launch of Google Checkout, a payments system that will rival ebay's PayPal online payments service.

Google said that the Checkout service will offer customers an easy and trusted checkout option that enables shoppers to purchase from participating stores with a single Google login. It also works in conjunction with Google's search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales for free.

"By integrating the checkout process with search and advertising, we're helping our users complete the cycle of searching, finding and buying," said Salar Kamangar, Vice President of Product Management at Google. "In the offline world, shoppers don't tolerate long lines and tedious data entry just to buy something. They shouldn't have to in the online world either. Google Checkout simplifies and improves the online purchase experience for both consumers and merchants."

With Google Checkout, a single username and password system, online buyers can link directly to participating advertisers stores once they have entered their basic information, such as their contact details, payment preferences, and shipping information once, avoiding the hassle of filling out multiple forms.

For every dollar merchants spend on AdWords, they can process $10 in sales through Google Checkout at no charge.

The service is currently open to all US merchants, whether they advertise with Google or not, and Google is currently working to make the service available to merchants internationally.

(SP/GB)

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