31/07/2006

NI cake-maker wins Asda contract

A Northern Ireland cake manufacturer has today won a contract to supply Asda supermarkets throughout the UK.

Steve's Cakes based in Antrim is renowned for supplying its tray-bake brand to the 13 Asda supermarkets here, however the new contract will require the outlet to supply one million caramel squares to its 226 UK stores.

Steve's Cakes previously supplied local Safeway and Morrison's stores, and has continued the contract with Asda since it took over the stores last year.

Managing director of Steve's Cakes, Stephen Gamble, today said that the company was delighted with the opportunity.

He continued: "Our caramel squares are immensely popular in Northern Ireland and we look forward to introducing our traditional home-baked taste to Asda customers in the rest of the UK."

Asda`s Northern Ireland buying manager, Brian Conway, said they were very pleased to offer the initial contract to Steve's Cakes and added that Asda is confident that Steve`s caramel squares will go down a treat.

(EF)

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