Minister Launches NI Renewable Energy Campaign

Energy Minister Nigel Dodds has launched a new advertising campaign to highlight the availability of renewable energy grants to homeowners across Northern Ireland.

The Department of Enterprise, Trade and Investment’s (DETI) advertising campaign, offers private homeowners Reconnect grants of up to 50% for the installation of renewable energy systems, allowing them to ‘Go Green at Home For Less’.

The television campaign is set to start on 3 September 2007.

Mr Dodds said: “Northern Ireland currently generates around 95% of its electricity through the burning of fossil fuels, such as coal, oil and gas. Government, through the offer of up to 50% Reconnect grant assistance, is committed to increasing the use of renewable energy. The grants aim to help up to 4000 households across Northern Ireland install a renewable technology by 2008. To date DETI has paid out more than £2.5million, allowing over 1000 people from across the country, to go renewable.”

The TV campaign, supported by cinema, outdoor, online and press advertising, has been created using fuzzy felt imagery.

In the advertisement, a little girl explains why we need to consider renewable energy now, what could happen if we ignore energy conservation and disregard the threat to the environment from fossil fuels.

The Minister continued: “Renewable energy may be a relatively new technology; however with the help of Reconnect grants and the Reconnect experts, the process is quite straightforward. The launch of the new campaign marks an important milestone in the promotion of renewable energy. It gives fresh impetus to this very important green initiative and I hope it will generate an increased interest to become less reliant on imported fuels and reduce harmful emissions now and in the years ahead.”

Reconnect, is one part of the government’s £59.2million Environment and Renewable Energy Fund (EREF).

The aim of EREF is to enhance and accelerate renewable energy development and deployment in Northern Ireland.


Related Northern Ireland News Stories
Click here for the latest headlines.

03 April 2007
Renewable energy grant initiative offers
As summer approaches and your garden springs back to life, it’s time to plant the seeds of a renewable energy system for your home. With government grants of up to £15,000, the installation of such renewable energy systems as solar panels, wood fuelled boilers or ground source heat pumps, can blossom into reality.
01 April 2010
Energy Cost Cut 'Suits' Mens Outfitter
Independent clothing company Bogart Menswear is one of the latest retailers to benefit from green energy savings having moved to a renewable energy supply from Energia. Established for over 30 years in Ann Street Belfast, the Bogart chain also comprises a store in Newry and a recently opened flagship store in Belfast City Centre.
15 June 2009
Potential For 'Green' Jobs, Says De Brun
The green economy should be at the heart of government programmes, according to Sinn Féin's Bairbre de Brún, who said energy efficiency schemes could create much-needed jobs for the ailing construction sector. The newly re-elected MEP (pictured) appeared before the Climate Change Inquiry held by the Assembly Environment Committee last week.
20 January 2011
Renewable Energy Gets Powerful Boost
A new association is being formed today aimed at expanding the use of renewable energy sources, such as wind power. The Northern Ireland Renewable Industry Group (NIRIG), which represents the collective voices of Irish Wind Energy Association (IWEA) and RenewableUK in Northern Ireland, was officially launched on Thursday.
03 September 2009
Wind Is 'Foundation' Of Renewable Sector
Wind energy could form the bedrock for achieving Northern Ireland's renewable energy targets, the Environment Minister has said. Speaker at the Irish Wind Energy Association Workshop in Belfast, Edwin Poots reaffirmed his support for the wind industry and all other renewable energy technologies.