28/06/2002

Ballymena Bakery secure major Safeway deal

Leading UK food retailer, Safeway has agreed a £500,000 deal with a local bakery that will their workforce increase by up to a fifth.

Ballymena-based Sunstart Bakery is to supply its own label range of gluten-free cookies in raspberry, chocolate chip and coconut flavours to 200 Safeway stores across the UK.

The contract is a direct result of Safeway identifying a niche in the market for reasonably priced, better tasting products for the estimated five million people in the UK restricted to a wheat and gluten-free diet.

Meanwhile, rival UK supermarket chain, Tesco is set to step up its price war by cutting the cost of 500 products across 660 stores in a price war that is costing the retail chain £60 million next week.

The company confirmed the changes were long term and said that the prices on many products could fall by more than 40%.

(MB)

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