19/12/2008

Migrants Targeted In Road Safety Drive

A new hi-tech initiative to increase road safety awareness among migrant communities has been launched.

Northern Ireland Environment Minister Sammy Wilson's pre Christmas initiative came as a result of the increasing number of foreign nationals living and working in Northern Ireland.

The Minister said that a special multimedia guide aimed at the Polish, Lithuanian, Portuguese and Chinese communities was a good idea.

The 'Better Driving Behaviour' pack, Mr Wilson said, is part of a scheme by the Department of the Environment (DOE) to ensure its road safety messages were available to these new communities.

The Minister explained: "Northern Ireland has become a home to people of many different nationalities over recent years, and some have come from places with very different driving cultures.

"All drivers, including those who have come from abroad, need to have an understanding of key road safety issues and a knowledge of the rules of the road. Road safety information must be accessible to all who need it, and this package will be circulated to some of the largest foreign national communities," he said.
News Image
The foreign language package contains a DVD with five new instructional advertisements that will provide all drivers with a reminder of the need for attentive driving.

The advertisements, together with the current portfolio of successful television and radio advertisements, have been translated into Polish, Lithuanian, Portuguese and Mandarin Chinese.

A CD-Rom containing translations of the recently revised Highway Code is also included in the package.

The Department has also produced two leaflets - one which provides guidance on the legal requirement to use the correct car seat for a child and the second with information on the effects of alcohol on driving.

Minister Wilson concluded: "My Department is responsible for ensuring everyone who uses the road has a firm grasp of what is expected of them.

"That is why we have produced this multimedia pack - to ensure that those who have come from near and far to live among us are au fait with the rules of the road as they operate in Northern Ireland."

The package will be distributed among the four foreign national groups across Northern Ireland.

Downloadable versions of the Highway Code and leaflets will also be made available on the road safety website at www.roadsafetyni.gov.uk

(BMcC/KMcA)

Related Northern Ireland News Stories
Click here for the latest headlines.

02 March 2018
Schools Closures Across NI
The Department of Education have published a list of all schools across that have confirmed they will be closed today, Friday 2nd March, 2018 due to the adverse weather conditions.
14 September 2011
Attwood Convenes Special Road Safety Forum
Environment Minister Alex Attwood will today convene a special Road Safety Forum to highlight initiatives he wants to introduce to reduce road casualties.
19 September 2018
Up To 100 Roads Closed As Storm Ali Hits NI
A growing number of roads across Northern Ireland are closed due to adverse weather conditions as a result of Storm Ali.
20 September 2018
Number Of Roads Remain Closed Following Storm Ali
A number of roads remain closed across Northern Ireland following the damage caused by Storm Ali. The following roads are still closed, however the Department for Infrastructure (DfI) is working to clear the obstructions along with its multiagency partners.
05 January 2006
Road death figures are lowest in 50 years
Figures released today by the Department of the Environment have revealed that road deaths in Northern Ireland last year were at the lowest level in 50 years. The total number of road deaths in 2005 totalled 136, the lowest number since 1952 when 133 people lost their lives at at time when there was one eighth of the number of vehicles on the road.