28/01/2010

New ITV Chief Appointed

Adam Crozier has been appointed Chief Executive at ITV.

Mr Crozier is the current head of Royal Mail, having earlier presided over the Football Association.

ITV boss Michael Grade announced his intentions to stand down as Executive Chairman of the broadcaster in April.

Mr Crozier managed to revive the fortunes of Royal Mail, but his time was not without controversy.

Last year postal workers took to the picket line in protest at efficiencies and streamlined systems, which they say put jobs in jeopardy.

Mr Crozier is expected to take up the ITV post later this year.

He said he recognised the "entire media sector is going through enormous change".

However, Mr Crozier suggest this "presents both great opportunities and significant challenges for everyone in the industry".

His selection was welcomed by chairman Archie Norman.

"Adam is a very strong leader with a great track record in delivering transformational change," said Mr Norman.

Negotiations between ITV and former BSkyB boss Tony Ball reportedly broke down last September over his pay demands.

Mr Crozier's biggest challenge will be to boost advertising revenue for station's channels, amid increasing competition from Sky and other digital TV providers.

See: ITV Boss Slams Media Coverage

(PR/BMcC)

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