'Wonderland' Hits Odeon Screens

3D spectacular Alice In Wonderland will finally be screened across the UK and Ireland in Odeon cinemas.

An agreement was announced the same day that Johnny Depp and Anne Hathaway walked the red carpet at the royal world premiere of the movie at an Odeon cinema in London's Leicester Square.

A boycott erupted when Disney announced reducing the gap between the film's cinema debut and DVD release to 12 weeks rather than the usual 17.

Some cinemas were said to be outraged after spending millions of pounds on 3D equipment in the belief that studios' terms would remain the same. They feared the proposals would set a new benchmark, leading to the 12 week window becoming standard.

From the film company's perspective, the shortening gap between the cinema launch and DVD release would help curb illegal DVD copies, while advertising campaigns will be fresher in the minds of consumers.

In a statement Odeon said that it was "pleased to announce that, following detailed negotiations with the Walt Disney Company Ltd, an enduring agreement has been reached encompassing all the different aspects of both companies' commercial relationship.

"Odeon is pleased to announce that it will now be showing Alice In Wonderland beginning March 5 in its cinemas in the UK, Ireland, Italy, Germany, Portugal and Austria."

The film, Directed by Tim Burton, stars Johnny Depp, Helena Bonham Carter, Alan Rickman and Stephen Fry.


Related UK National News Stories
Click here for the latest headlines.

25 February 2010
Movie 'Storm In A Teacup' Continues...
The latest 3D blockbuster, Alice In Wonderland will now be screened in all Vue cinemas after the chain managed to enter a crisis-breaking "far reaching agreement" with Disney. The Tim Burton film, starring Johnny Depp, Helena Bonham Carter, Alan Rickman and Stephen Fry will be screened from March 5th in 69 cinemas across the UK and Ireland.
12 January 2012
UK Film Urged To Go Mainstream
Comments made by Britain’s Prime Minister, that urged the UK film industry to become more "mainstream" ahead of a review on the UK’s film policy next Monday, have been met with criticism.
13 October 2003
Lottery-backed UK films net £125m in receipts
National Lottery investments in the UK film industry has generated box office takings of over £125 million, new figures released today have revealed. Overall, £13 million of Lottery funding invested by the UK Film Council has generated £125.
16 January 2013
Blockbuster Latest To Go Into Administration
DVD rental firm Blockbuster has become the latest UK high street firm to go into administration. The chain has 528 stores employing 4,190 staff. Deloitte, the accountancy firm which will now take over the day-to-day running of the firm, said Blockbuster had been affected by competition from internet-based film services.
18 November 2003
Public given Christmas warning over pirate DVDs
The Chief Executive of the Film Council has warned of the danger posed to the film industry by pirate DVD sales and of the risk of consumer disappointment.