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21/07/2010
Even Bigger Than The Real Thing!
Burger King's most recent advertising campaign has now been taken off the air.
The advert has now been banned after a number of complaints were made regarding the featured oversized chicken burger.
A television watchdog agreed that the advert for the Tendercrisp burger was misleading.
The Advertising Standards Authority (ASA) said it bought three burgers and found their thickness and the overall height was "considerably less" than the product featured in the ad.
Burger King responded saying it needed to show clearly all of a product's ingredients in its advertising.
The advert featured a man eating a large burger in a motel room before an angry-looking cow was shown standing in the doorway, with a voiceover saying: "So good, you'll cheat on beef."
The ASA commented: "We also examined the size of the burgers in the hands of an average-sized man and considered that they did not fill the hands to the same extent as the burger featured in the advert.
"We concluded that the visuals in the advert were likely to mislead viewers as to the size and composition of the product."
It ruled the advert should not appear again in its current form.
(BMcN/BMcC)
The advert has now been banned after a number of complaints were made regarding the featured oversized chicken burger.
A television watchdog agreed that the advert for the Tendercrisp burger was misleading.
The Advertising Standards Authority (ASA) said it bought three burgers and found their thickness and the overall height was "considerably less" than the product featured in the ad.
Burger King responded saying it needed to show clearly all of a product's ingredients in its advertising.
The advert featured a man eating a large burger in a motel room before an angry-looking cow was shown standing in the doorway, with a voiceover saying: "So good, you'll cheat on beef."
The ASA commented: "We also examined the size of the burgers in the hands of an average-sized man and considered that they did not fill the hands to the same extent as the burger featured in the advert.
"We concluded that the visuals in the advert were likely to mislead viewers as to the size and composition of the product."
It ruled the advert should not appear again in its current form.
(BMcN/BMcC)
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