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01/03/2011
Product Placement Premières
A popular morning time TV show has become the first to feature product placement under new advertising guidelines,
This Morning promoted the Nescafe coffee machine after the company paid a cool £100,000 fee.
The placement is part of a three-month deal with ITV and is the first appearance of product placement on a UK based show since television broadcasting regulations were relaxed.
Television audiences will now see a P logo appear on their screen before the programme begins where product placement is present.
Under the new relaxed rules, brands featured on the air must be relevant to the programmes they are featured in.
However product placement will not be featured in any children's programmes, news, current affairs, or religious shows, and in all cases the advertising of gambling, alcohol, tobacco, junk food, medicine or baby milk is banned.
Following a steady decline in advertising revenues last year, television watchdog Ofcom announced the move to relax commercial programming guidelines.
(BMcN)
This Morning promoted the Nescafe coffee machine after the company paid a cool £100,000 fee.
The placement is part of a three-month deal with ITV and is the first appearance of product placement on a UK based show since television broadcasting regulations were relaxed.
Television audiences will now see a P logo appear on their screen before the programme begins where product placement is present.
Under the new relaxed rules, brands featured on the air must be relevant to the programmes they are featured in.
However product placement will not be featured in any children's programmes, news, current affairs, or religious shows, and in all cases the advertising of gambling, alcohol, tobacco, junk food, medicine or baby milk is banned.
Following a steady decline in advertising revenues last year, television watchdog Ofcom announced the move to relax commercial programming guidelines.
(BMcN)
Related UK National News Stories
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17 February 2011
Product Placement Gets Own Logo
The broadcast regulator, Ofcom has this week launched the logo that TV channels must use to signal to viewers when a UK-produced programme contains product placement. They said that the logo - a simple large 'P' - must appear for three seconds at the start and end of programmes, and after any advertising breaks.
Product Placement Gets Own Logo
The broadcast regulator, Ofcom has this week launched the logo that TV channels must use to signal to viewers when a UK-produced programme contains product placement. They said that the logo - a simple large 'P' - must appear for three seconds at the start and end of programmes, and after any advertising breaks.
10 February 2010
UK TV Allowed Product Placements
There were conflicting views this month over the contentious issue of paid product placement on UK TV. The Department for Culture Media and Sport (DCMS) decision to allow the practice has been supported by the trade body, Pact.
UK TV Allowed Product Placements
There were conflicting views this month over the contentious issue of paid product placement on UK TV. The Department for Culture Media and Sport (DCMS) decision to allow the practice has been supported by the trade body, Pact.
21 December 2010
TV Product Placement Rules Published
Product placement will be allowed on UK TV programmes for the first time, the broadcast regulator Ofcom has confirmed. From 28 February 2011, paid-for references for products and services will be permitted and to allow this, Ofcom has published the rules governing product placement, including what can and can't be shown.
TV Product Placement Rules Published
Product placement will be allowed on UK TV programmes for the first time, the broadcast regulator Ofcom has confirmed. From 28 February 2011, paid-for references for products and services will be permitted and to allow this, Ofcom has published the rules governing product placement, including what can and can't be shown.
29 June 2010
Ofcom Publishes Product Placement Plans
The broadcast regulator has published proposed new rules to allow product placement on TV. Ofcom also proposing to liberalise the rules on paid-for references to brands and products in radio programmes. These followed the Government's decision earlier this year to allow product placement on TV in the UK, as a result of changes to EU legislation.
Ofcom Publishes Product Placement Plans
The broadcast regulator has published proposed new rules to allow product placement on TV. Ofcom also proposing to liberalise the rules on paid-for references to brands and products in radio programmes. These followed the Government's decision earlier this year to allow product placement on TV in the UK, as a result of changes to EU legislation.
16 June 2014
FCA Fines CSI And YBS For Failing To Ensure Financial Promotions
The Financial Conduct Authority (FCA) has today fined both Credit Suisse International (CSI) and Yorkshire Building Society (YBS) for failing to ensure financial promotions for CSI's Cliquet Product1 were clear, fair and not misleading. CSI was fined £2,398,100 and YBS's fine was £1,429,000.
FCA Fines CSI And YBS For Failing To Ensure Financial Promotions
The Financial Conduct Authority (FCA) has today fined both Credit Suisse International (CSI) and Yorkshire Building Society (YBS) for failing to ensure financial promotions for CSI's Cliquet Product1 were clear, fair and not misleading. CSI was fined £2,398,100 and YBS's fine was £1,429,000.
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