17/10/2011

Blackberry Give Away £63M In App-ology

Phone company Blackberry have announced they will be giving away premium apps to customers after millions were left without Smartphone service for over three days.

Research in Motion (RIM) the company behind the phone left customers furious when their phones were left unable to access email, surf the web or use the BlackBerry Messenger service.

The problems began last Monday and services were only fully restored on Thursday.

Rim said the apps would be offered free of charge to subscribers as "an expression of appreciation for their patience during the recent service disruptions".

The apps will be made available to customers over the coming weeks on BlackBerry App World and would continue to be available until December 31, 2011.

RIM Co-CEO Mike Lazaridis said: “Our global network supports the communications needs of more than 70 million customers.

“We truly appreciate and value our relationship with our customers. We’ve worked hard to earn their trust over the past 12 years, and we’re committed to providing the high standard of reliability they expect, today and in the future.

“We are grateful to our loyal BlackBerry customers for their patience. We have apologized to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.”

During the interruptions last week, many customers experienced service failure and delays over a period of approximately three days in Europe, the Middle East, India and Africa, 1.5 days in Latin America and Canada, and 1 day in the United States.

Blackberry said its global teams worked around the clock to contain the issue and minimize the impact to customers as much as possible.

Among the apps being made available are:

SIMS 3 - Electronic Arts

Bejeweled - Electronic Arts

N.O.V.A. - Gameloft

Texas Holdem Poker 2 - Gameloft

Bubble Bash 2 - Gameloft

Photo Editor Ultimate - Ice Cold Apps

DriveSafe.ly Pro - iSpeech.org

iSpeech Translator Pro - iSpeech.org

Drive Safe.ly Enterprise - iSpeech.org

Nobex Radio™ Premium - Nobex

Shazam Encore - Shazam

Vlingo Plus: Virtual Assistant – Vlingo

(DW/BMcC)

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