20/01/2012

UK Retail Sales Rise 0.6% In December

UK retail sales rose 0.6% between November and December, according to official figures on Friday.

The data from the Office for National Statistics (ONS) revealed sales were 2.6% higher than December 2010.

Retailers, including Marks and Spencer, said the slight rise was the result of marking prices down sharply in the run-up to Christmas.

According to the British Retail Consortium (BRC), sales were made at the expense of margins while a "flurry" of retail failures in the first few weeks of 2012 reflected the extremely difficult underlying trading conditions.

The BRC also pointed out that the 2011 December figures were being compared against a particularly weak, snow-leaden month in 2010 and were "flattered" by the impact of last January's VAT rise.

British Retail Consortium Public Affairs Director, Jane Bevis, said: "As our own figures showed, December did provide a small boost for the retail sector. After a difficult year some shoppers relaxed their tight hold on their finances and allowed themselves to splash out on gifts and festive food and drink, aided by deep discounting. Others had cut back on spending in previous months and saved up for the season.

"However these figures are being compared with a poor, snow-hit December the previous year and the fundamental conditions which are making business difficult for retailers haven't changed. Underlying factors including low consumer confidence and falls in real disposable income mean shoppers remain reluctant to spend and are only encouraged by significant discounting. Retailers are competing hard on price and their margins are feeling the effects. For some, these difficult trading conditions have led to business failure."

(DW)

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