11/04/2012

Men Pay More For Life Insurance

Men across the UK are paying far more for their life insurance than women, accordng to new research.

Men are paying an average of 26% more per policy, per year. To make matters worse, Confused.com reveals that a shocking 1 in 4 men never shop around for anything better.

Matthew Lloyd, Head of Life insurance at the firm, said: "Men complain that women take too long shopping, but men need to learn from women if they want to get the best deals - on life insurance, but also day to day items too."

According to evolutionary psychology, men and women's shopping behaviours are adapted from the traditional roles of men being hunters and women being gatherers. Men, the hunters, locate their item as quickly as possible, whereas women, the gatherers, spend time analysing the different items in order to get the best deal.

Men fail to get the best bargains especially at Christmas, with 39% of women shopping for presents from January onwards, compared to nearly 1 in 5 (19%) of men who leave it until the week before, inevitably overspending.

When clothes shopping, half of UK men (50%) take less than an hour to buy an outfit, whereas the majority of women (89%) actually take up to 5 hours. An overwhelming 78% of hunter men admit to buying clothes without trying them on first, compared to only 25% of women.

As a quarter of men (24%) default to their favourite shop, 48% of women shop around, before making their final (and best) purchase online or in a sale.

This is because the single-minded hunter men don't like going from shop to shop - 42% buy their groceries in one store, compared to nearly half (49%) of gatherer women who go to several shops, seeking out the best deal.

When it comes to shopping in the sales, men's aversion to shopping means that they are already lagging behind women's eye for a bargain, with 23% of men preferring to shop in the sales compared to 31% of women.

Whereas nearly 1 in 3 men don't shop around for life insurance, there is one thing that they do shop around for: a car. Over 54% of men think that a car is the most important purchase to bargain hunt for, whereas the majority (32%) of women believe that it's a holiday that matters most. This is because hunter men prefer bigger 'catches'. Hundreds of years ago this would

have been an antelope for dinner, these days it's a car.

Matthew Lloyd continued: "Men are happy to spend the time shopping around for lifestyle purchases they perceive as important, such as a car or television, but comparing life insurance quotes doesn't seem worth the effort for many. However, they could be saving money by doing so."

(GK)

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