04/04/2003

Digital switchover is on target says report

Culture Secretary Tessa Jowell today welcomed the progress made by industry towards achieving the 2006 - 2010 target for the digital switchover.

And responding to a joint ITC/BBC report Progress Towards Digital

Switchover, she stressed the government would take the necessary

steps to ensure that the challenging target is met.

The report shows that take up of digital television - at 40% today - could almost double over the next five years.

Tessa Jowell said: "I welcome this report. It underlines how well the market has done by itself in driving forward digital take-up. It is to be applauded for

this.

"Doomsayers may suggest we won't meet the target. I would say to them

that if industry can make this much progress on its own, anything is possible. The strong take-up since the launch of Freeview shows digital television is a product the public wants."

The report focuses on a five-year period to assist planning for digital switchover later in the decade. Owing to the inevitable uncertainty stemming from a re-launch of the DTT platform, the ITC and the BBC have suggested a take-up range for the next five years, from 58% to around 78% at the upper end of expectations.

The aim of the research is to consider the progress to date in the development of the digital television market and to help consider how long broadcasting of analogue services should continue.

(GMcG)

Related UK National News Stories
Click here for the latest headlines.

27 April 2004
BBC publishes first report on digital TV switchover
The BBC has published its first report on the proposed switchover to digital television.
07 January 2004
Public ambivalent on digital television, says report
More people would be willing to take up digital television if they were given the right information and the switchover were easy and cost-effective, according to new research published by the Department of Trade and Industry.
16 September 2005
Jowell confirms digital TV switchover schedule
The government has announced details of the five-year phased switchover to digital television in the UK. Announcing the switchover at the Royal Television Society Cambridge Convention 2005, Culture Secretary Tessa Jowell said: “Digital television is no longer a probability, it is a certainty.
27 April 2007
BBC receives go-ahead for 'Freesat' TV service
The BBC has today been given approval by the BBC Trust to launch a UK free-to-view satellite proposition as a joint venture with ITV. The 'Freesat' service will provide a Standard Definition and High Definition (SD and HD) enabled digital satellite proposition with launch anticipated for Spring 2008.
01 April 2004
Ofcom report to urge action on digital television switchover
Government and industry cannot rely on market forces alone to deliver near-universal switchover from analogue to digital broadcasting in television, Ofcom Chief Executive Stephen Carter has warned.