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13/03/2013
Tesco Buy Family Restaurant Chain For £48.6m
Tesco has spent £48.6m to buy child friendly restaurant Giraffe.
It is understood the supermarket giant now intends to open Giraffe branches near to Tesco stores in an attempt to create "retail destinations" for customers.
Tesco pointed to Giraffe's popularity with a wide range of ages, particularly families, as part of its appeal.
"We think our customers will love it," said group commercial director Kevin Grace.
The supermarket recently bought a 49% stake in Harris and Hoole coffee shops, a move which drew criticism from some shoppers who felt they had been duped into believing it was an independent business. It has also invested in the Euphorium Bakery chain.
(H)
It is understood the supermarket giant now intends to open Giraffe branches near to Tesco stores in an attempt to create "retail destinations" for customers.
Tesco pointed to Giraffe's popularity with a wide range of ages, particularly families, as part of its appeal.
"We think our customers will love it," said group commercial director Kevin Grace.
The supermarket recently bought a 49% stake in Harris and Hoole coffee shops, a move which drew criticism from some shoppers who felt they had been duped into believing it was an independent business. It has also invested in the Euphorium Bakery chain.
(H)
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