12/11/2013

Breastfeeding Incentive Pilot Scheme Launched

Shopping vouchers worth up to £200 are to be offered to new mothers as an incentive to breastfeed.

A pilot scheme, funded in collaboration by the government and the medical research sector, will be launched in "deprived areas" of South Yorkshire and Derbyshire.

It is understood that if successful, the scheme would be rolled out nationwide, next year.

(MH/CD)

Related UK National News Stories
Click here for the latest headlines.

12 May 2003
National breastfeeding week launched
Following the latest World Health Organisation guidance, the Department of Health has issued a new recommendation to support women breastfeeding, as part of National Breastfeeding Awareness Week which runs from 11-17 May. The new recommendation states that breastfeeding is the "best form of nutrition for infants".
20 July 2012
Sex Offenders Lie Detector Scheme 'To Be Rolled Out'
Following a successful pilot scheme mandatory polygraph testing for sex offenders is set to be rolled out across England and Wales, ministers say. The scheme found offenders who were tested were more honest and gave better information, which meant they were managed more effectively.
22 November 2006
Pilot roadside fingerprinting scheme launched
A pilot scheme allowing police to take fingerprints on the street using handheld devices has been launched. Police will be able to use the hand-held electronic devices to fingerprint people - with their permission - on the roadside, instead of having to take them to the police station.
04 August 2004
New anti-drink driving 'alco-lock' pilot scheme launched
Convicted drink-drivers will be prevented from using their cars if they have consumed alcohol, in a pilot of new technology launched today. Offenders will have to give a breath sample to a device fitted in the vehicle – if the driver has had a drink, the car will not start.
10 May 2005
The AA clarifies position on motorway speed limits
The AA Motoring Trust has clarified reports that it has backed calls for an 80 mph limit on motorways. The motoring organisation has confirmed that a suggested pilot scheme for a limit of 80mph related only to certain controlled motorway sections, such as those that are in place on the M25 near Heathrow.